By Martyn Moore ISBN 715320920; $24.99; 200 pages; Paperback Introduction: 6 Why you need your own website: 8 The purpose of your website: 20 Building your website: 28 The look of your website: 40 Organizing your website's content: 54 Optimizing images for the web: 66 Creating a one-page website: 78 The benefits of a three-page site: 88 Navigation and user-friendliness: 100 Managing the growth of your website: 110 Your online resource: 130 Glossary: 132 Suggested reading: 142 Acknowlegements: 142 Index: 143