By Leslie Carbarga ISBN 1581804369; $$32.99; 240 pages; Hardcover Every business needs a logo-the mark that tells consumers who they are and what service they provide. Designers are responsible for creating this mark. It's an extremely difficult task, especially when you consider that most designers select from the same pool of existing fonts and/or images to create a "unique" identity for their client. This book-a hands-on guide to the entire logo-making process-combines an enjoyable visual approach with extensive, industry-tested information. It puts the tools of innovative logo making into the hands of designers, giving them the expertise and inspiration they need to create their own lettering and art for truly unique logo design. They'll learn how to: develop a discerning eye for quality lettering and logo design create innovative logo design both traditionally and on the computer create custom-made fonts for use in logo design build a profitable business with logo design work With the tips and instruction in this book, designers will no longer have to rely on pre-existing typefaces or clip art to design competitive logos-now they can do it all themselves.